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05/09/2016
New studies have shown a jump in strong users of B2B eCommerce from 2012's 25% to 31% this year. It is estimated that in 2014, 40% of B2B marketers will be committed to eCommerce.
However, there are still 15% avoiding eCommerce all together.
So, why the growth? Almost half of the B2B marketers said that they really didn't have another choice because of constraints put on the marketing departments. Marketers also indicated that an eCommerce platform is imperative to reach new buyers and leads.
Other marketing plans for B2B companies include social media, B2B networks, industry directories, and e-marketplaces like BuyZone.
The last trend that was mentioned in "The Emerging Role of B-to-B E-commerce" is user portals. Portals provide an easy way for returning customers to login and manage their orders, place new orders, view bids or quotes, and manage billing. For companies that are offering services rather than products, this can be a beneficial way to offer a great user experience that is hassle free for customers.
However, there are still 15% avoiding eCommerce all together.
So, why the growth? Almost half of the B2B marketers said that they really didn't have another choice because of constraints put on the marketing departments. Marketers also indicated that an eCommerce platform is imperative to reach new buyers and leads.
Other marketing plans for B2B companies include social media, B2B networks, industry directories, and e-marketplaces like BuyZone.
The last trend that was mentioned in "The Emerging Role of B-to-B E-commerce" is user portals. Portals provide an easy way for returning customers to login and manage their orders, place new orders, view bids or quotes, and manage billing. For companies that are offering services rather than products, this can be a beneficial way to offer a great user experience that is hassle free for customers.
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