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08/31/2016
 
Posted By: Akshay Vazirani

Tag is a fun game played by elementary school kids, and it has turned into a fun way to categorize tweets and instagrams. But, tags are also used to help your website receive more traffic through optimizing popular words and phrases that describe your company or site.

Unless you're in the tech industry, you probably don't often think about the order of a search engine's results. Without the proper tools, your web page may not even be listed on search engines. By submitting your search engine return pages (SERPs), you can now find your site, and take advantage of the game of tags.

Usually, a search engine's top sites have taken time to look into content, strategy, and competition.

Content

Obviously fresh content that links to your site or gets your name out there makes the site visitor more intrigued and you, credible. But even with the best content on the web, without SEO, your site won't draw in the traffic that it deserves.

Often the credibility of the content is based on where the site ranks on the search engines, not necessarily on the content itself. For content, tags are necessary for each page, article, and photo to help your content show up in searches. So now that you have fresh content, how do you implement a better strategy?

Strategy

It's important to think about what kinds of phrases people are looking for when thinking about landing pages, tags, and topics for blog content. Using your own traffic reporting tools, take a look at your Keyword Referral Data for your site to see what keywords are generating new visitors. The highest quality keywords should give you some ideas of what to continue to blog about and develop within your site.

You should also use your traffic reporting tools to analyze your visitor activity. How long are people spending on your site and on what pages? Does it seem that they are finding the information that they need? You want your content to line up with what people are using your company for, as well as what pages don't seem to be intriguing your guests.

Google Webmaster Tools Search Queries will help you see where you show up in phrase searches along with how many clicks and impressions you're receiving. Take into consideration what phrases are showing up after position three on the search engine to see if you should develop more important content to move those search phrases up.

Third-Party Referral Reports can also be seen via Google Analytics. This will help you understand why people link and mention your website and should show yu how to gain more exposure using similar ideas and targets.

Social media list development is the final strategy you should be looking at. This has become essential to SEO. Building professional relationships helps you spread content and develops more traffic. You should be looking to build connection with bloggers, analysts, prominent journalisms, and other professionals in the communication field. Social media is also an excellent way to connect with customers, partners, and prospects.

Competition

The whole point of SEO is to beat out competitors at new prospects and to gain credibility as an industry leader. By using these strategies and comparing what tags you and your competitors are using, you'll be able to get creative with the most important subjects, tags, and phrases that help your site drive traffic.
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