04/21/2023

Posted By: Tripti Rijhwani

Sales & Marketing

All organizations and businesses need a digital presence to help build awareness of their purpose and provide a website for people to learn about an organization. The website plays a significant role in engaging visitors and providing them with the necessary information about the brand. However, not all websites are accessible to everyone, which can be problematic for people with disabilities, such as visual impairments, hearing impairments, and mobility limitations. This is where web accessibility solutions come into play.

1. Alternative Text for Images: Alternative text or "alt text" is a crucial feature for web accessibility. The alt text describes an image that appears in place of the image when it can't be displayed. Alt text is essential for visually impaired users who use screen readers to access website content. Screen readers cannot describe images without alt text, leaving visually impaired users at a disadvantage.
2. Captions and Transcripts for Videos: Videos are an effective way to communicate with customers, but they can also be problematic for deaf and hard-of-hearing users. Captions and transcripts are essential features for web accessibility. Captions are text overlays on the video, providing a transcript of the spoken words, and transcripts are a text version of the video's audio that screen readers can read. Captions and transcripts ensure that deaf and hard-of-hearing users can access the video's content.
3. Keyboard Navigation: Keyboard navigation is an essential feature for users with mobility limitations. Keyboard navigation enables users to navigate a website using only the keyboard without a mouse. This is important because users with mobility limitations may be unable to use a mouse effectively. Keyboard navigation also ensures that users can navigate a website quickly and efficiently.
4. Color Contrast: Color contrast is an essential feature for web accessibility. It ensures that text is readable for users with visual impairments. Good color contrast ensures that text stands out against the background, making it easier to read. Color contrast also helps users who have difficulty distinguishing between colors.
5. Clear and Concise Language: Clear and concise language is essential for web accessibility. It ensures that all users can understand the content on a website, regardless of their reading level or language skills. Clear and concise language also helps users with cognitive or learning disabilities.

Web accessibility is crucial for reaching out to all customers, regardless of their abilities. A website accessible to everyone ensures that all users can access the content and features on the site. By incorporating features such as alternative text, captions, keyboard navigation, color contrast, and clear and concise language, brands can create a website accessible to everyone. These features not only improve accessibility but also enhance the user experience for all users. By prioritizing web accessibility, brands can create a more inclusive and accessible online experience for everyone.

Dreaming Code helps support its customers with foundational e-commerce marketing principles and strategies to enable your digital presence will thrive and be compliant with laws. We are committed to providing a robust platform and consulting support to help you realize your goals. Using our content marketing as a service, Dreaming Code can help you focus your marketing messaging and drive visitor engagement.

Dreaming Code has an experienced team of solution consultants and website designers who support our customers 24/7. Our customers also always have access to our team, and we are always here to provide guidance. If you fail, then we do not succeed. Please schedule an appointment if you want more information on how to support your eCommerce site best.

To learn more about the Dreaming Code eCommerce platform visit: http://dreamingcode.com.