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Posted By: Michael Provvisionato

Abandoned carts are brutal for a variety of reasons: they show that the client/customer was interested in specific products/services, they could mean that the client chose a competitor over your company, and they could represent non-recouped advertising fees if the prospect landed on your website via a paid campaign. However, the reality is that abandoned carts are very common. In fact, roughly 3 out of every 4 customers will abandon a given shopping cart. Just think of your shopping habits; it is likely that you have abandoned a shopping cart recently when making a purchasing decision. This rate will only continue to rise as ecommerce becomes increasingly crowded and competitive.

However, abandoned carts are an unfortunate reality for all ecommerce companies and having systems in place to reduce this rate will help convert more customers, build brand loyalty, and give your firm a leg up on competitors. The most effective way to remind and incentivize prospects to come back to complete their purchase is via email. This can be done in a variety of ways:

1. Simply email prospect reminding them to complete their purchase.

Using humorous vernacular will go a long way in drawing the attention of the prospect, especially in the subject line.

2. Offer a discount or free shipping on cart

This might be all it takes to influence a prospect to purchase from your firm over competitors.

3. Highlight a promotion such as a giveaway

4. Highlight product features

5. Highlight particular product in cart


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