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06/03/2016
It's true. Businesses are spending more of their budgets making online purchases, but is it possible that they would be interested in spending even more online?
Acquity's "2013 State of B-to-B Procurement Study" conducted in March and April has found that B2B buyers would be even more likely to make purchases online if the search technology and purchasing process were easier to navigate.
According to the report, 37% of those surveyed plan to increase their spending online in the next year, including on technology.
"B2B suppliers have a significant opportunity to increase their revenue from e-commerce," said Robert Barr, senior VP at Acquity Group according to B to B Online. "Our study revealed corporate buyers are comfortable and willing to make major purchases online—and many are already doing this—but not on suppliers' websites."
Other major factors to encourage purchases of $5,000 or more online are increased security, free delivery, available customer service reps by phone, customer service online chat features, faster delivery, friendlier design, and better online research sources.
In addition to these features, 28% of those surveyed said that they would make purchases on their mobile devices if suppliers offered easier to use, mobile optimized sites.
If your B2B eCommerce site doesn't have the capability to make some of these changes, It might be time for a eCommerce platform facelift according to these findings.
Acquity's "2013 State of B-to-B Procurement Study" conducted in March and April has found that B2B buyers would be even more likely to make purchases online if the search technology and purchasing process were easier to navigate.
According to the report, 37% of those surveyed plan to increase their spending online in the next year, including on technology.
"B2B suppliers have a significant opportunity to increase their revenue from e-commerce," said Robert Barr, senior VP at Acquity Group according to B to B Online. "Our study revealed corporate buyers are comfortable and willing to make major purchases online—and many are already doing this—but not on suppliers' websites."
Other major factors to encourage purchases of $5,000 or more online are increased security, free delivery, available customer service reps by phone, customer service online chat features, faster delivery, friendlier design, and better online research sources.
In addition to these features, 28% of those surveyed said that they would make purchases on their mobile devices if suppliers offered easier to use, mobile optimized sites.
If your B2B eCommerce site doesn't have the capability to make some of these changes, It might be time for a eCommerce platform facelift according to these findings.
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