Consumer studies show that the greatest incentive to purchase a product online is free shipping. Oftentimes, providing free shipping is significantly more effective at encouraging purchases than even high markdowns with paid shipping. According to studies, 93% of customers view free shipping as a strong incentive to make a purchase, 61% of customers reconsider making a purchase if free shipping is not offered at checkout, and the total value of order with free shipping is 30% on average.
Invest in a strong mobile website
Mobile sales are dominant in the ecommerce industry today. Having a poor mobile experience alienates a large pool of potential customers, capping revenue potential. While investing in a mobile site, it is best to design it correctly as the benefits will pay for themselves. In 2018, over half of all internet-based transactions occurred on mobile devices and that number will continue to increase. Seemingly simple integration such as Apple and Google pay can go a long way in building customer loyalty and growing your business.
Promote your bestsellers
Whether you know it or not, every company has its staple product(s) or services that dominate sales. It is important to understand what that is for your company and effectively promote these products. Promoting popular products makes it easier for customers to quickly navigate your site when they are looking for that product in particular. Also, promoting strong products leads to increased sales to customers who aren't looking for anything in particular, creating a win-win situation.