12/20/2022

Posted By: Tripti Rijhwani

Introduction

The internet has become a primary source of information gathering and commerce for consumers, with eCommerce brands playing a significant role in our digital lives. However, with the rise of digital technology comes an increase in the potential for the abuse of consumer data. The regulations and laws are changing rapidly. As an eCommerce brand, it's essential to understand consumer privacy's importance and how to protect customer data adequately.

Consumers have the right to expect their personal information to be handled responsibly and securely. This personal information can include but is not limited to names, emails, Social Security numbers, credit card, or other account data. This means that businesses must be aware of the laws, regulations, and best practices related to consumer privacy. Companies must demonstrate compliance and establish a culture of respect and trust with their customers by providing transparency and access to information on privacy settings and opt-outs.

Here are six steps to ensure that your eCommerce brand is making steps in the right direction with respect to consumer privacy.

Understand the Relevant Laws and Regulations: The most important thing for businesses to know is the laws and regulations governing consumer data collection and use. This includes the General Data Protection Regulation (GDPR) in the EU, the California Consumer Privacy Act (CCPA), and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada. Knowing these laws and understanding the requirements of each will help you create a compliant privacy policy and ensure that your business respects consumer privacy.

Create a Privacy Policy: Your privacy policy should clearly explain how you collect, store, and use customer data. It should also include details on how customers can access, update, or delete their data and what security measures are in place. Keep this policy up-to-date with any changes in law or best practices.

Provide Access to Information: Your customers should be able to access their data and information on its use. This includes providing information on their privacy settings and opt-out options. Make sure that this information is easily accessible and in plain language so that customers can easily understand it.

Train Your Staff: Your staff should be aware of the laws and regulations related to consumer privacy and your company's specific policies. Having your team trained on the appropriate measures for collecting and handling customer data will help ensure that everyone is on the same page.

Establish Secure Data Collection Methods: Collecting customer data needs to be done securely. Use secure methods such as HTTPS and TLS (Transport Layer Security) to protect sensitive data in transit. Also, ensure that any stored data is encrypted and securely backed up.

Monitor Activity: Regularly monitor your systems for suspicious activity, such as unauthorized access or data changes. This will help detect potential breaches and help you take the necessary steps to protect customer data.

Final Thoughts

Consumer privacy is an important issue that all eCommerce brands need to take seriously. Taking the time to understand the laws and regulations related to the collection and use of customer data and implementing the necessary measures to protect it will help your business create a culture of trust and respect with your customers. By taking these steps, you can ensure that you're providing a secure and positive customer experience.

Dreaming Code supports hundreds of brands through the complex and ever-changing world of consumer privacy. We can offer strategy, services, and products to ensure your customers are confident that you are protecting their data. Feel free to contact us to set up a consultation with us today.

To learn more about how we can help your business, schedule an appointment with one of our solution experts today.

To learn more about the Dreaming code eCommerce platform visit: http://dreamingcode.com.