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Posted By: Tripti Rijhwani

Customer relationship management (CRM) is an important technology for businesses of any size to manage customer relationships. It helps improve customer relationships and retention while providing insight into customer data and analytics. It also helps to streamline processes and automate tasks so that customer interactions can be more productive and efficient. Many stakeholders use CRM - salespeople, marketers, managers, and executives - to help plan and execute customer interactions across the entire customer lifecycle.

Businesses should understand the key objectives of their CRM implementation and select the right solution for their needs. Taking a "one size fits all" approach to choosing a CRM can result in less-than-ideal outcomes. With the right CRM, businesses can strengthen customer relationships, improve customer service, and increase sales.

CRM as a system of record

A CRM is a powerful record system that allows companies to manage the information that flows from pre-purchase to post-purchase effectively. With a CRM, businesses can track transactions, communication, and other vital details on the sales to customers. CRM also helps to create a consistent and organized record of a prospect or customer. The main benefit is accessiblity for all staff who need to interact with the customers.

The system is also valuable for reporting so that managers and accounting teams can access all data that is related to sales. CRM helps track critical metrics like average order value (AOV), annual recurring revenue (ACV), and total contract value (TCV). A CRM allows users to monitor customer activity and organize customer data in a way that is beneficial to their business. The impact on the user is enabling them to manage and organize customer data efficiently and effectively, giving them a competitive edge.

CRM to drive sales A sales-focused CRM is a powerful tool to help companies organize their sales pipelines. It enables sales teams to be more efficient and productive by providing features such as quote builders, task management, document support, scheduling, and other automation.

CRM offers pre-built and custom reports on demand, allowing salespeople and managers to track and report performance. This makes it easier to identify trends and patterns that can help improve sales and customer experience. By utilizing a sales-focused CRM, companies can streamline their processes and make more informed decisions, resulting in more efficient sales operations and higher customer satisfaction.

CRM to power demand generation Marketing-focused CRM offers a variety of features to help marketing teams identify prospects, automate outbound demand generation activities and support inbound marketing efforts. These systems have campaign tools with integration to lead data, automated email sequences, and nurturing solutions for buyers.

CRM is great at managing web landing pages, visitors' interactions with web pages, lead capture, and tracking performance for campaigns. It helps with compliance for privacy, including GDPR.

Content marketing is a hot trend in demand generation today. CRM can build and deploy content marketing, track click rates of content in email sequences, and provide deep insight into how demand generation activities perform. This allows marketing teams to understand their audience better, engage users with relevant content, and track the performance of campaigns.

With CRM, marketing has a technology enabler to scale marketing processes. Today it also helps make more informed decisions, ultimately leading to effective demand generation and higher ROI on marketing efforts.


CRM has been a powerful tool for many brands, enabling them easily support their customers and maximize their growth potential. With DreamingCode, you can ensure that your digital presence and CRM are integrated to suit your brand's strategy.

We are ready to assist with any questions or concerns, so don't hesitate to contact us and set up a consultation. With our help, you can make the most of your CRM and maximize your brand's potential.

To learn more about how we can help your business, schedule an appointment with one of our solution experts today.

To learn more about the Dreaming code eCommerce platform visit: http://dreamingcode.com.


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