We are now in a new digital growth phase for many brands who scale their business using content. More and more, today's business-to-business (B2B) buyers what to do their research and education on products and services for themselves. They want to access meaningful ungated content to learn and explore information about solutions they can easily access on a brand's website. Once they have determined the right solution, they expect to engage with subject matter experts who can help them solve their challenges.
Content marketing is one of the most powerful tools available to businesses today, and it's an essential element of any successful digital growth strategy. It's creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer actions like leads and revenue.
Content marketing helps businesses to scale the education of potential customers, build trust, and drive lead generation. It also serves as an effective way to improve search rank and online reputation. But creating content that resonates with your audience and drives the desired action can be challenging. To help, here are some content marketing basics and tips to get you started:
Develop a Content Strategy: Creating content without a plan is like shooting in the dark. Developing a content strategy is key to ensuring your content is effective and has the desired impact. A good strategy is built around critical questions your audience is looking to have answered about your solution. A content strategy should include objectives, audience personas, topics, and a content calendar.
Research Your Audience: Knowing your audience is vital to creating resonating content. Research your target audience to understand their needs, interests, and behaviors. Use this research to identify topics and create content relevant to their interests.
Optimize Your Content for Search: When creating content, optimize it for search engines. Use keywords and phrases in your content that target your audience and are likely to appear in search results. It's also essential to think about words that your audience identifies with your solution.
Create Compelling Content: Focus on creating informative, helpful, and engaging content. Content should be well-written, well-structured, and visually appealing. Leveraging your team as subject matter experts (SMEs) is essential to help give the best context for great content. Use images, videos, and interactive elements to break up text and keep readers engaged.
Promote Your Content: Creating content is only half the battle. The other half is letting your target audience know about it. Promote your content across multiple channels, including social media, email, and guest blogging.
Analyze and Adjust: Evaluate the success of your content and make adjustments to ensure it is as effective as possible. Monitor metrics such as website traffic, conversions, engagement, and leads to understand which content resonates most with your audience.
Content marketing can be a powerful tool for businesses, but it's essential to understand the basics and do it right. With the right approach, content marketing can help you achieve your marketing goals and reach new customers.
DreamingCode offers content marketing to help users of its industry-leading Commerce as a service and DXP platforms to drive demand and grow revenue. DreamingCode Content Marketing establishes a solid strategy, content creation, and performance management without hiring new marketing staff. We can package processes, services, and results to enable brands to start and grow their content marketing, all for a straightforward monthly fee. Feel free to contact us to set up a consultation with us today.
To learn more about how we can help your business, schedule an appointment with one of our solution experts today.
To learn more about the Dreaming code eCommerce platform visit: http://dreamingcode.com.