03/03/2023

Posted By: Tripti Rijhwani

Online shopping has become a part of daily life for most consumers. With the increasing competition in the eCommerce industry, it's more challenging for brands to stand out and gain the trust of potential customers. User reviews can significantly impact eCommerce brands' sales performance, and understanding their importance is crucial. This blog post will explain why reviews are important and how they can increase sales and brand exposure. One of the easiest and most cost-effective platforms to set up is Google Reviews.

Why Are Reviews Important for E-commerce Brands?

1. Builds Trust with Customers: Consumers are likelier to trust a brand with positive reviews. Reviews give customers insight into the product or service they want. When a brand has many positive reviews, it helps build trust with potential customers.
2. Increases Sales: Positive reviews can influence a potential customer's decision to purchase from a brand. Reviews can act as social proof and provide evidence that a product or service is high quality. According to a survey by BrightLocal, 91% of consumers between the ages of 18 and 34 trust online reviews as much as personal recommendations.
3. Provides Valuable Feedback: They can help identify areas that need improvement and highlight areas where the brand excels. Brands can use this feedback to improve their products, customer service, and shopping experience.
4. Provides Valuable Feedback: They can help identify areas that need improvement and highlight areas where the brand excels. Brands can use this feedback to improve their products, customer service, and shopping experience.

Steps to Set Up Google Reviews

1. Create a Google My Business Account: E-commerce brands must have a Google My Business account to enable Google Reviews. It's a free tool that allows businesses to manage their online presence across Google, including Google Maps and Google Search.
2. Verify Your Business: Verify your business once you've created your Google My Business account. Google will send a postcard to your business address with a verification code. Once you receive the postcard, please enter the verification code into your Google My Business account.
3. Optimize Your Google My Business Profile: To encourage customers to leave reviews, you must optimize your Google My Business profile. This includes adding high-quality images, accurate business information, and updating your business hours.
4. Ask Customers for Reviews: After you've set up your Google My Business account and optimized your profile, you can start asking customers for reviews. You can send a follow-up email after customers purchase, asking them to leave a review. You can also include a link to your Google My Business profile in your email signature or website.
5. Respond to reviews: Once you start getting reviews, respond to them. This shows customers that you care about their opinion and encourages them to leave more reviews.

In conclusion, reviews can help build customer trust, increase sales, improve SEO, and provide valuable feedback. By following the steps outlined above, eCommerce brands can easily set up Google Reviews and start reaping the benefits. It's essential to encourage customers to leave reviews and promptly respond to positive and negative reviews. With a solid understanding of Google Reviews, eCommerce brands can improve their online reputation and stand out in a competitive industry.

Dreaming Code helps online businesses thrive, so we support helpful tools like Google Reviews. We can provide support to configure and efficiently manage your online channel to generate sales, test new ways to market, and improve customer experience.

To learn more about how we can help your business, schedule an appointment with one of our solution experts today.

To learn more about the Dreaming code eCommerce platform visit: http://dreamingcode.com.