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Posted By: Tripti Rijhwani
Sales & Marketing

Content marketing has become an essential aspect of any successful online marketing strategy. It's creating and sharing valuable content with your target audience to build brand awareness, engagement, and loyalty. However, creating a solid content marketing strategy for small to medium-sized businesses can take time and effort.

What is Content Marketing as a Service?

Content Marketing as a Service (CMaaS) is an innovative solution for brands that don't have or don't want to build their content marketing strategy. It's a turnkey solution that allows businesses to outsource their content marketing, including everything from strategy development to content creation, distribution, and measurement. It provides an end-to-end content marketing solution for businesses of all sizes.
Building a successful content marketing strategy requires many skills, including content creation, graphic design, SEO, social media marketing, and analytics. Building this capability in-house can be difficult and costly for small businesses with limited resources. Even larger companies may need help to allocate the necessary resources to create and implement a successful content marketing strategy.
Identifying a content marketing partner is a cost-effective and efficient way to achieve the desired results without investing in building the capability in-house. A provider has the expertise, tools, and resources to create a successful content marketing strategy that aligns with a brand's goals and objectives.

Building a content marketing strategy

Content marketing aims to drive web visitors, convert them to leads, and build a reputation for your website. But how do you get started with building a content strategy that works? Here are some critical steps to consider:

Ideal customer profile: First, it's essential to understand your target audience. To do this, you need to create a perfect customer profile (ICP) that outlines the characteristics of your target customer. This includes demographics, job titles, industry, and pain points. This ICP will be the foundation for your marketing strategy, guiding your decisions on content creation, distribution, and messaging.
Buyer Personas: Now, you need to identify buyer personas. Buyer personas are fictional representations of your ideal customers, and they help you understand their needs, preferences, and behaviors. This information is critical for creating targeted, relevant content that resonates with your audience.
Marketing Funnel: As you develop content, it's essential to consider the marketing funnel. The marketing funnel is a model that describes the journey a prospect goes through before making a purchase or engaging in service. A simple funnel can work for most businesses and is three stages: awareness, consideration, and decision.

At the top of the funnel, the awareness stage, your content should focus on educating your audience and building brand awareness. This could include blog posts, social media updates, and infographics.

In the consideration stage, your prospects are evaluating your product or service. Your content at this stage should provide in-depth information about your offerings, including case studies, product demos, and webinars. Finally, at the decision stage, your prospects are ready to purchase. Your content should focus on helping them decide, such as offering a free trial or a demo of your product.

Content creation

Once you have a marketing content strategy, the next step is creating content that will engage and convert your target audience. Here are some key steps to consider when creating your content:

First, it's essential to identify keywords that will be part of the overall SEO strategy. This involves doing keyword research to determine your target audience's search terms for information related to your products or services. Incorporating these keywords into your content can improve your website's visibility in search engine results pages (SERPs).

Secondly, it's essential to develop a content calendar. A content calendar is a schedule that outlines the topics, formats, and distribution channels for your content. This ensures that you have a consistent flow of content that aligns with your marketing goals and target audience.

Good content asset types to help move prospects through the funnel include:
  • Blog posts: These are a great way to attract visitors to your website and provide educational content that can move them down the funnel. The content should be focused on solving a problem or answering a question that potential buyers are interested in.
  • E-books: E-books are a more in-depth content asset that provides detailed information about your products or services.
  • How to articles: By providing helpful information, potential buyers are more likely to trust the company and engage with the brand. A "how to" article can also help build brand awareness and demonstrate the company's expertise. This type of content is also great for search engine optimization (SEO), as it can help to drive more organic traffic to the website.
  • Case studies: Case studies are a powerful way to demonstrate the value of your products or services by showcasing real-world examples of how they have helped other customers.

  • Publishing and promoting content

    Once you have created high-quality content, the next step is to publish and promote it to drive traffic to your website. Here are some fundamental principles to follow: You must focus on engaging your audience when publishing and promoting your content. This means tailoring your content to your target audience's needs and preferences and promoting it on the channels where they are most active.

    Audience building is crucial for driving traffic to your website to speed up engagement. This involves building a community of engaged followers across different social media platforms and email lists. By regularly sharing your content with your audience, you can encourage them to visit your website and engage with your brand.

    Another strategy to drive awareness is email marketing, as it can build awareness of your target audience and drive engagement with your content. By sending regular newsletters and email campaigns that feature your latest content to prospects, you can drive the audience to click through to your website and engage with calls to action when they want more info. Others may not convert but value being 'nurturing' when they need or intend to purchase.

    Landing pages are essential for converting website visitors into leads. A landing page is a specific page on your website designed to capture visitors' information in exchange for content like an e-book or whitepaper. Creating compelling landing pages can entice visitors to engage in a call to action and enter your sales funnel.

    Analytics are critical for measuring the performance of your content marketing efforts and optimizing their performance. By tracking metrics such as website traffic, engagement rates, and conversion rates, you can identify which content assets are performing well and adjust your strategy accordingly.

    The expected results of a successful content marketing campaign include increased website traffic, higher engagement rates, and increased lead generation and conversion rates. By consistently publishing high-quality content and promoting it across different channels, you can build a solid online presence, engage your audience, and drive more traffic to your website.

    In conclusion, Dreaming Code CMaaS offers an innovative solution for businesses looking to enhance their content marketing efforts without investing in building the capability in-house. The service provides a turnkey solution that covers every aspect of content marketing, allowing businesses to focus on their core competencies while leaving the marketing to the experts.

    Dreaming Code is excited to launch Content marketing as a service to help drive traffic to your website, convert visitors, and build your online reputation. Our solution experts will work with you to create the strategy and help you execute a growth strategy so that you can focus on your business.

    Dreaming Code has an experienced team of solution consultants and website designers who support our customers 24/7. Our customers also always have access to our team, and we are always here to provide guidance. If you fail, then we do not succeed. Please schedule an appointment if you want more information on how to support your eCommerce site best.

    To learn more about the Dreaming Code eCommerce platform visit: http://dreamingcode.com.


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