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07/04/2016
On my personal Twitter account, I get an idea of how many of my friends appreciate my tweets or how many they relate to by how many time the tweet is retweeted. Thousands of Twitter Analytic Tools have told me what Tweets have been retweeted the most this week, where my biggest following is located on the globe, and what hashtags are working in my favor.
Instead of finding out how many followers I gained this week or what platform is the best to tweet from, HubSpot, a Boston-based marketing software company, released a new kind of analytic tool this week.
The Retweet Lab tool looks at about a thousand of old tweets, runs them through some algorithms, and tells helps you understand why your tweets are being retweeted so you can get an idea of how to maximize your online impressions and influence.
I'm usually not one for graphs or numbers, but the Retweet Lab shows percentages, graphs, and gives me a conclusion about the information.
The information specifically tells me that on Wednesdays I get the most retweets around 2 PM, and that my followers usually don't retweet my tweets that are under 200 characters.
This information shows up on one page, using one tool instead of using Twitter Map for location, then logging into Tweetstats to check out what days I'm getting the most replies.
Other tools like The Archivist can still be helpful in showing you what the top URLs and words you've used are, but I think I'll be taking advantage of Retweet Lab to come up with a new Twitter marketing strategy.
Instead of finding out how many followers I gained this week or what platform is the best to tweet from, HubSpot, a Boston-based marketing software company, released a new kind of analytic tool this week.
The Retweet Lab tool looks at about a thousand of old tweets, runs them through some algorithms, and tells helps you understand why your tweets are being retweeted so you can get an idea of how to maximize your online impressions and influence.
I'm usually not one for graphs or numbers, but the Retweet Lab shows percentages, graphs, and gives me a conclusion about the information.
The information specifically tells me that on Wednesdays I get the most retweets around 2 PM, and that my followers usually don't retweet my tweets that are under 200 characters.
This information shows up on one page, using one tool instead of using Twitter Map for location, then logging into Tweetstats to check out what days I'm getting the most replies.
Other tools like The Archivist can still be helpful in showing you what the top URLs and words you've used are, but I think I'll be taking advantage of Retweet Lab to come up with a new Twitter marketing strategy.
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