07/08/2016

Posted By: Akshay Vazirani

eCommerce doesn't always mean there is a credit card on file or that you have to decide between priority and ground shipping. The purpose of B2B commerce is enabling other businesses or your partners to access inventory, past orders, credit terms, or any other kind of electronic transaction that may occur between your company and another.

Oracle White Paper survey on B2B eCommerce showed that there is 50 percent more revenue in B2B commerce than B2C, and that's with only 25 percent of B2B companies having online commerce sites.

DreamingCode recently launched an eCommerce site for Sukesha All-Nutrient Hair Color, but not so the public can order hair color tools from the company. This B2B site allows approved salons and partners to have access to inventory and other services.

Sukesha wanted to put in place online commerce to provide an Apple or Amazon like experience for salons and partners to make any transaction easier and more accessible to other businesses. But B2B eCommerce also makes things easier for the distributor.

Sukesha used DreamingCode to create their own personalized B2B eCommerce platform to specifically cater to the statistics, consumer portfolio information, and order information that they need in their industry.

B2B eCommerce can be utilized by any service or product provider. The new trend is to make the platform customized for your industry, like Sukesha has.