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07/17/2017
After ringing in the new year, researchers are predicting that about 60% of all purchases done in 2017 will either be done online or directly influenced by digital media. If that doesn't sway you enough, by 2020 nearly all store sales are predicted to be inclined by online services. For companies to stay relevant and survive the digital era, they are encouraged to update their digital presence in homes across the world by investing in their own eCommerce speed and growth.
Consumer behavior has been changing for several years. With implementation of online B2B and B2C increasing in size, conventional shopping has slowed. In 2016, more than 50 percent of the US's digitally connected shoppers began their experience on Amazon, making making them a leading force in eCommerce. Within their last quarter alone, Amazon was has increased revenue by 22 percent, while simultaneously investing 27 percent more into technology and content.
Businesses that are refusing to enhance online services have taken hard hits with dipping in sales and profits. Conventional channels alone are no longer enough, forcing many retailers to down-size and even close many physical store locations. Brands from high end to sports and beyond are shifting their focus to accelerating online services. Investing in online services and apps are no longer a choice for businesses to remain relevant to their customers. Organizations of every size must adjust in order keep up with the change.
Consumer behavior has been changing for several years. With implementation of online B2B and B2C increasing in size, conventional shopping has slowed. In 2016, more than 50 percent of the US's digitally connected shoppers began their experience on Amazon, making making them a leading force in eCommerce. Within their last quarter alone, Amazon was has increased revenue by 22 percent, while simultaneously investing 27 percent more into technology and content.
Businesses that are refusing to enhance online services have taken hard hits with dipping in sales and profits. Conventional channels alone are no longer enough, forcing many retailers to down-size and even close many physical store locations. Brands from high end to sports and beyond are shifting their focus to accelerating online services. Investing in online services and apps are no longer a choice for businesses to remain relevant to their customers. Organizations of every size must adjust in order keep up with the change.
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