Differentiating oneself in the world of B2B ecommerce is difficult. B2C platforms simply require a catalogue of all products, which customers can browse and make purchasing decisions based on personal interests. In this case, promoting all products on the website is preferable because in many cases, customers are not shopping for one pre-determined product. Even if they were, promoting other products has the potential to catch the attention of the individual, ultimately ending in a sale.

"Don't become a wandering generality. Become meaningfully specific."

- Hilary "Zig" Ziglar

Renowned Sales Author, Motivational Speaker

Many times, in B2B ecommerce, this sales strategy is actually counterproductive, leading to customer dissatisfaction, a less intuitive user experience, and lost business. Promoting all products for all users provides a cluttered client experience, as not all clients have a need for all the products that are being offered. For example, it is unnecessary for a B2B tire wholesaler to include its' car tires in the catalogue for an aeronautics manufacturing client. In fact, such redundancies often display a lack of personalization and care for each client, both of which conveying unprofessionalism.

Utilizing a platform with customizable client catalogues ensures that customers will only see products that are relevant to their business, allowing for an easier, less clutter client experience and a happier client. Customizable SaaS platforms allow ecommerce companies to continuously update what products specific customers can see based on what their clients convey as needs. Furthermore, such platforms allow ecommerce firms to fully customize and individualize all pricing for all products for all customers to account for variations in pre-negotiated product prices between clients.

Dreamingcode's ecommerce solutions have always been built around this need for user customization in ecommerce. Website design with seamless integration of custom client catalogues and pricing is essential in today's competitive ecommerce world and will help take customer satisfaction and sales to the next level for your company. These and many other features are unique to Dreamingcode's SaaS solutions. If you would like to learn more about taking your ecommerce business to the next level, contact us or learn more about our demo program.