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Posted By: Michael Provvisionato

This past Wednesday marked "Singles Day", a shopping holiday of Chinese origin that has spread in popularity across Asia. Based on total sales, this holiday is considered the most popular shopping holiday in the world, dwarfing Black Friday, Cyber Monday, Super Saturday, and Boxing Day. Because of its timing roughly two weeks before black Friday and the official start of the holiday shopping season, Singles Day has been a good indicator of shopping trends. This is especially true this year, as the global COVID 19 pandemic poses the same threats to safety everywhere around the globe.

In the face of the pandemic, ecommerce sales on Singles Day smashed previous records. Alibaba posted its staggering single day sales record of over $75 billion USD, up 26% from last years sales. Other, smaller, firms had similarly impressive results. Consumers from the United States ranked first globally in gross merchandising volume, further suggesting that these record breaking trends will continue during the holiday season domestically.

The ecommerce sector understands the projected spike in demand over the next two months and is preparing accordingly. Roughly one third of Americans indicated that they intend to complete holiday shopping before Thanksgiving. It is essential to make sure that your website can handle a prolonged surge in traffic and sales. Furthermore, shipping information systems and logistics should be air-tight to ensure speedy delivery of products. After all, there is nothing that will turn a holiday customer away faster than the late delivery of a gift.

The surge is coming this season, there is no question about it. Is your company ready? Are you confident in your website presence and capabilities?

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