Search engine optimization (SEO) is a must for any business today. In the online world, 68% of online experiences begin with a search engine according to BrightEdge however, 90.63% of pages get no organic search traffic from Google according to Ahrefs. With the increasing competition for markets and search priority, businesses must ensure their websites are optimized for higher rankings in search engine results. SEO optimization can help businesses stand out from the crowd, drive more traffic to their websites and do so without the need for paid search.
SEO optimization involves tuning a website's technical configuration, content relevance, and link popularity. There are a number of types of SEO that a marketer must understand.
- Technical SEO involves improving the website's structure and code to make it more search-engine friendly. This includes improving page speed, structure, and code.
- Content SEO focuses on improving the quality of the content on the website. This includes ensuring that the content is relevant and engaging to users.
- Link SEO focuses on improving the website's link popularity by ensuring that it is linked to quality websites.
When done correctly, SEO optimization can help businesses rank higher in search engine results. This will help draw more traffic to the website, leading to higher sales and more leads. However, businesses should ensure that their SEO strategy is in line with the latest trends in their industry. Some of the trends for 2023 include:
One of the biggest trends is the use of natural language search. Businesses need to ensure that their websites are optimized for natural language search as search engines like Google and site search is made much easier when users can speak or type into a device using their everyday language rather than keywords. This means that businesses should ensure their content is written in natural language and optimized for featured snippets.
Another trend is mobile optimization as according to Exploding Topics, 59.6% of website traffic comes from mobile devices. Businesses should ensure that their websites are optimized for mobile devices and are easy to navigate.
Finally, businesses should also ensure that their websites are secure. Websites should be HTTPS-secured and have a valid SSL certificate to ensure that user data is secure. This will help businesses build user trust and improve their search engine rankings.
SEO optimization is an essential part of any business's digital marketing strategy, and the automotive industry is no different. Businesses need to ensure that their websites are optimized for higher rankings in search engine results and are in line with the latest industry trends. This will help businesses draw more traffic to their websites, leading to higher sales and more leads.
Dreaming Code helps brands excel at their SEO strategy, with many of the key principles for good SEO embodied in our SaaS product. With minimal configuration and some help with keywords, we package processes, services, and results to enable brands to rank high and quickly, all for a straightforward monthly fee. Feel free to contact us to set up a consultation with us today.
To learn more about how we can help your business, schedule an appointment with one of our solution experts today.
To learn more about the Dreaming code eCommerce platform visit: http://dreamingcode.com.