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Absorbine is a well-established brand in the equine and pet care industry, trusted by animal owners and professionals for high-quality, science-backed products. With a diverse audience ranging from first-time pet owners to experienced trainers, Absorbine required a digital platform that could support complex product selection, educational content, and long-term scalability.

To meet these goals, Absorbine partnered with Dreaming Code to build a tailored Shopify experience that balances flexibility, performance, and ease of management.

The Challenge

Absorbine needed a more flexible, engaging online experience that lets customers customize products and instantly access educational resources. Their legacy storefront limited the ability to tailor products based on animal type, use case, and size. Additionally, customers lacked an easy way to find trusted tips, how-tos, and product guidance.

Absorbine needed a modern eCommerce solution that could:
  • Support guided product customization without overwhelming users
  • Deliver a centralized Learning Center to educate customers and reduce support dependency
  • Allow internal teams to manage products and content easily
  • Scale without relying on rigid, off-the-shelf Shopify themes

Our Approach

Shopify provided a strong commerce foundation, but Absorbine needed more control and customization than standard themes could offer. To solve this, Dreaming Code designed and implemented custom Shopify themes tailored specifically to Absorbine's business needs.

These custom themes enabled:
  • Flexible layouts for both product and content pages
  • Reusable elements for the pages aligned with Absorbine's branding
  • Performance-optimized templates for high-traffic product pages
  • Easier content updates without developer involvement

The Strategy

Our strategy blended eCommerce UX clarity with content organization best practices, delivering measurable impact.

Custom Shopify Theme Built by Dreaming Code

Dreaming Code developed customized Shopify theme to support Absorbine's unique requirements. Unlike pre-built themes, this custom theme was designed to:
  • Accommodate advanced product layouts
  • Support educational content alongside commerce
  • Scale easily as product lines and content expand
This foundation gave Absorbine full control over their digital experience while staying within Shopify's best practices.

Product Customization Using Shopify Metafields

Using Shopify metafields and structured product data, we enabled:
  • Guided product selection based on animal type and use case
  • Cleaner interfaces without overloaded variant dropdowns
  • Scalable customization that doesn't require custom backend logic
This approach preserved Shopify's native strengths while delivering a tailored experience.

Shopify-Powered Learning Center

The Learning Center was built entirely within Shopify using:
  • Designs and Custom content templates created by Dreaming Code
  • Organized collections and tagging for easy discovery
  • Direct links between educational content and products
Marketing teams can now publish and update content independently.

Seamless Commerce + Content Integration

Due to the custom theme architecture, education and shopping work together seamlessly:
  • Embedded learning modules on product pages
  • Contextual content recommendations
  • Editable sections for promotions, FAQs, and campaigns

Results

Absorbine now offers a marketplace that doesn't just sell products — it educates and empowers users:

  • Improved Purchase Confidence

    Customers report faster decision-making and fewer returns because they better understand product benefits before buying.

  • Learning Center Engagement

    Traffic to educational content has increased — and visitors are more likely to proceed to product pages after reading relevant guidance.

  • Reduced Support Load

    With easily searchable content and clear customization steps, customer support inquiries about product selection have declined.
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A future-proof Shopify setup built for growth

With a custom Shopify theme foundation in place, Absorbine is well-positioned to expand personalization, enhance search, and continue blending education with commerce without compromising performance or manageability.

Most importantly, Absorbine now owns a flexible, scalable platform that can evolve with their customers.