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Aviv Movers is a professional moving company offering residential and commercial moving services. From the beginning, the goal was to create a website that would simplify the moving process, clearly explain services, and make it easy for customers to request accurate quotes without stress.

Dreaming Code originally designed and built the Aviv Movers website, laying a strong foundation focused on clarity, usability, and conversions. As the business grew, Aviv Movers partnered again with Dreaming Code to enhance the site with a custom instant quote experience.

The Challenge

While the original website effectively communicated Aviv Movers' services, the team identified an opportunity to further improve how customers requested quotes.

Key challenges included:
  • Helping users understand pricing and service options upfront
  • Collecting detailed move information without overwhelming users
  • Reducing manual follow-ups caused by incomplete quote requests
  • Making the quote process fast, intuitive, and mobile-friendly

The Goal

  • Create an instant, guided quote experience
  • Break down the service and pricing selection into simple steps
  • Improve lead quality and submission accuracy
  • Keep the experience aligned with the existing site structure and branding

Our Approach

Custom Website Built by Dreaming Code

Dreaming Code designed and developed the Aviv Movers website with conversion-focused layouts, clear service messaging, and strong calls to action, providing the perfect foundation for future enhancements.


Instant Multi-Step Quote Form (Custom Built)

To elevate the experience, Dreaming Code created a custom multi-step instant quote form, built specifically for Aviv Movers' workflow and services.

The form guides users through the quote process step by step:
  • Type of move (local, long-distance, residential, commercial)
  • Size of the move
  • Optional services (packing, storage, specialty items)
  • Move date and locations
  • Contact details
By splitting the process into smaller steps, users stay engaged and feel in control.

Clear Pricing & Service Selection

The instant quote flow was designed to:
  • Present services in plain, easy-to-understand language
  • Help customers select exactly what they need
  • Set clear pricing expectations early in the process
This transparency builds trust and reduces confusion before submission.

User-Friendly, Conversion-Focused UX

The experience includes:

The form guides users through the quote process step by step:
  • Progress indicators to show completion status
  • Logical step sequencing to reduce drop-offs
  • Mobile-first design for users requesting quotes on the go
  • Validation and conditional logic to ensure accurate submissions
By splitting the process into smaller steps, users stay engaged and feel in control.

Pricing Helpers & Smart Cost Guidance

To make pricing more transparent, Dreaming Code built pricing helpers directly into the quote flow, including:
  • Clear explanations of factors that affect pricing (move size, distance, services)
  • Service descriptions that explain when and why an option is needed
  • Step-by-step selections that naturally build the estimate
  • Logic that prevents irrelevant options from appearing
  • Guidance that helps users avoid under- or over-selecting services
These pricing helpers educate customers while they build their quote, leading to better expectations and higher-quality submissions.

Results

With the instant quote form and pricing helpers in place, Aviv Movers now sees:
  • More accurate and complete quote requests
  • Reduced follow-up questions about pricing
  • Faster turnaround on estimates
  • A smoother customer experience from start to finish
The website now functions as a guided sales tool, helping customers understand pricing before they ever speak to the team.

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Looking Ahead

Built on a strong Dreaming Code foundation, the Aviv Movers website is ready to scale with additional quote logic, service options, and conversion optimizations without disrupting the existing experience.