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Lash L'Amour is a beauty brand offering professional lash services, curated beauty products, and a dedicated Lash L'Amour Academy for training and education. Their business model spans multiple audiences, from clients booking services to customers shopping for products, to students enrolling in professional courses.

To support this complexity, Dreaming Code built a fully custom website to power Lash L'Amour's business logic, while WordPress was implemented specifically for shopping. This architecture allows flexibility, scalability, and complete control over the user experience.

The Challenge

Lash L'Amour needed a solution that could:

  • Support full eCommerce functionality without compromise
  • Manage services and academy offerings outside a traditional shop flow
  • Keep content and services flexible and easy to update
  • Avoid overloading a single system with conflicting responsibilities
  • Deliver a seamless experience despite multiple systems working together

The Goal

  • Implemented a custom backend for services and academy management.
  • Use WordPress as a complete shopping system for products and pricing
  • Ensure users experience everything as one cohesive platform
  • Maintain flexibility and scalability across all offerings
  • Ensure scalability without technical constraints

Our Approach



Custom Services & Academy Backend by Dreaming Code

Dreaming Code built a custom backend system to manage:
  • Service listings and descriptions
  • Academy programs and training content
  • Informational pages and structured content
  • Non-commerce workflows specific to Lash L'Amour
This allows Lash L'Amour to evolve services and education without impacting the shopping system.

WordPress-Powered Shopping Experience

WordPress was implemented as the full shopping platform, handling:
  • Product catalogs and categories
  • Pricing logic and variants
  • Cart and checkout flows
  • Promotions and offers
Dreaming Code customized the shopping experience to feel clean, intuitive, and aligned with the Lash L'Amour brand.

Seamless Integration Between Systems

Despite being powered by two systems, the experience feels unified:
  • Consistent branding and navigation
  • Smooth transitions between shopping, services, and academy sections
  • Shared content structure and UX patterns
Users never see the technical separation—only a cohesive brand experience.

User Experience Designed for Clarity

The UX was designed to:
  • Help shoppers understand products and pricing quickly
  • Guide clients toward services without confusion
  • Support students exploring academy offerings
  • Work smoothly across mobile and desktop

Results

With the hybrid platform in place, Lash L'Amour now has:
  • A robust WordPress shopping system for products and pricing
  • A flexible custom backend for services and academy content
  • Clear separation of responsibilities between systems
  • A scalable foundation that supports growth without rework
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Why It Works

By combining Dreaming Code's custom eCommerce backend with WordPress, Lash L'Amour gets the best of both worlds:
  • Power and flexibility behind the scenes
  • Simplicity and usability on the front end
  • A platform that is powerful, flexible, and future-ready.
This architecture ensures long-term scalability and a truly tailored experience.

Looking Ahead

With a strong custom foundation, Lash L'Amour can continue to expand services, launch new academy programs, and enhance shopping experiences without any platform limitations or rebuilds.