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07/02/2020
Today traditional distributors find their industry rapidly changing, and the services they were once valued for no longer provide as competitive an advantage as they once did. As shopping carts become more virtual, and window shopping is replaced with browser screens the importance and need for B2B e-commerce becomes increasingly important.
Today's buyers are used to doing their own research and enjoy the quick availability of information from pricing, product delivery information, and product availability. It is important for wholesalers to have a stronger online presence in order to remain competitive.
As stated by Pepperi in 2020 article "If you haven't already invested in a B2B e-commerce platform, you're likely lagging behind your competition. According to a recent survey by Accenture, 86% of US-based B2B companies with over $500M in annual revenues have already implemented a B2B e-commerce solution."
Wholesalers should take note of this and use e-commerce platforms as a way to enhance and leverage their customer experience, tap into new markets and allow consumers to shop mobile.
Dreaming Code's B2B ecommerce solution can grow your business. Our platform allows you customers to view commonly placed orders with custom pricing all in one portal.
Today's buyers are used to doing their own research and enjoy the quick availability of information from pricing, product delivery information, and product availability. It is important for wholesalers to have a stronger online presence in order to remain competitive.
As stated by Pepperi in 2020 article "If you haven't already invested in a B2B e-commerce platform, you're likely lagging behind your competition. According to a recent survey by Accenture, 86% of US-based B2B companies with over $500M in annual revenues have already implemented a B2B e-commerce solution."
Wholesalers should take note of this and use e-commerce platforms as a way to enhance and leverage their customer experience, tap into new markets and allow consumers to shop mobile.
Dreaming Code's B2B ecommerce solution can grow your business. Our platform allows you customers to view commonly placed orders with custom pricing all in one portal.
07/02/2020
Differentiating oneself in the world of B2B ecommerce is difficult. B2C platforms simply require a catalogue of all products, which customers can browse and make purchasing decisions based on personal interests. In this case, promoting all products on the website is preferable because, in many cases, customers are not shopping for one predetermined product. Even if they were, promoting other products has the potential to catch the attention of the individual, ultimately resulting in a sale.
Many times, in B2B ecommerce, this sales strategy is actually counterproductive, leading to customer dissatisfaction, a less intuitive user experience, and lost business. Promoting all products to all users creates a cluttered client experience, as not all clients have a need for every product being offered. For example, it is unnecessary for a B2B tire wholesaler to include car tires in the catalogue for an aeronautics manufacturing client. In fact, such redundancies often display a lack of personalization and attention to each client, both of which can convey unprofessionalism.
Utilizing a platform with customizable client catalogues ensures that customers only see products relevant to their business, creating a simpler, less cluttered experience and improving customer satisfaction. Customizable SaaS platforms allow ecommerce companies to continuously update product visibility based on each client's needs. Furthermore, these platforms enable businesses to customize pricing for individual customers, accounting for variations in pre-negotiated pricing agreements.
Dreamingcode's ecommerce solutions have always been built around the need for user customization. Website designs with seamless integration of custom client catalogues and pricing are essential in today's competitive ecommerce landscape and can help take customer satisfaction and sales to the next level. These and many other features are unique to Dreamingcode's SaaS solutions. If you would like to learn more about taking your ecommerce business to the next level, contact us or learn more about our demo program.
"Don't become a wandering generality. Become meaningfully specific."
— Hilary "Zig" Ziglar, renowned sales author and motivational speaker
Many times, in B2B ecommerce, this sales strategy is actually counterproductive, leading to customer dissatisfaction, a less intuitive user experience, and lost business. Promoting all products to all users creates a cluttered client experience, as not all clients have a need for every product being offered. For example, it is unnecessary for a B2B tire wholesaler to include car tires in the catalogue for an aeronautics manufacturing client. In fact, such redundancies often display a lack of personalization and attention to each client, both of which can convey unprofessionalism.
Utilizing a platform with customizable client catalogues ensures that customers only see products relevant to their business, creating a simpler, less cluttered experience and improving customer satisfaction. Customizable SaaS platforms allow ecommerce companies to continuously update product visibility based on each client's needs. Furthermore, these platforms enable businesses to customize pricing for individual customers, accounting for variations in pre-negotiated pricing agreements.
Dreamingcode's ecommerce solutions have always been built around the need for user customization. Website designs with seamless integration of custom client catalogues and pricing are essential in today's competitive ecommerce landscape and can help take customer satisfaction and sales to the next level. These and many other features are unique to Dreamingcode's SaaS solutions. If you would like to learn more about taking your ecommerce business to the next level, contact us or learn more about our demo program.
06/26/2019
In a report by Forrester, it was predicted by 2023 that the total B2B sales driven by B2B eCommerce within the United States would reach up to $1.8 trillion. Furthermore, the report predicted that 17% of total B2B sales would be from B2B eCommerce. A B2B eCommerce platform can reap extreme benefits for any business looking to make the buying experience for their customers easier. In a Forrester Research/ Internet Retailer report, dated back to figures from 2016, 57% of B2B sellers stated that the top priority for their business was developing an eCommerce platform.
Three years ago, B2B sellers realized where the world was heading: into the direction of technology. It's not too late to join the wave of the future and adopt an eCommerce platform for your B2B business. A B2B online platform will allow your company to keep up with the advancing digital future while simultaneously make ordering for your customers easier, quicker, and more convenient. B2B eCommerce platforms are no longer extremely complex, in fact they look and operate just like B2C platforms.
Your customers will quickly transition from their old ways of ordering their supplies to now ordering those same supplies from an online platform. This means customers can place their orders on any day and at any time of the day. For example, if a customer forgets to place an order before the end of a work day, they no longer need to worry because they'll have an online platform they can order their products from. A B2B eCommerce platforms gives customers more freedom and flexibility when placing their orders. The easier it is for a customer to buy your products, the better.
Author: E. Sutter
Three years ago, B2B sellers realized where the world was heading: into the direction of technology. It's not too late to join the wave of the future and adopt an eCommerce platform for your B2B business. A B2B online platform will allow your company to keep up with the advancing digital future while simultaneously make ordering for your customers easier, quicker, and more convenient. B2B eCommerce platforms are no longer extremely complex, in fact they look and operate just like B2C platforms.
Your customers will quickly transition from their old ways of ordering their supplies to now ordering those same supplies from an online platform. This means customers can place their orders on any day and at any time of the day. For example, if a customer forgets to place an order before the end of a work day, they no longer need to worry because they'll have an online platform they can order their products from. A B2B eCommerce platforms gives customers more freedom and flexibility when placing their orders. The easier it is for a customer to buy your products, the better.
Author: E. Sutter
06/25/2019
It's clear that the internet is a popular tool that we utilize in our day-to-day lives. Yet, how many of us actually use the internet? In the Global Digital 2019 Report, it takes a more in depth analysis of how much of the world actually uses the internet. As of January 2019, according to the report, there were 7.676 billion people that populated the globe. Of this 7.676 billion, 4.388 billion people used the internet in some type of way. That's 57% of the entire population.
From January 2018- January 2019, the world population rose 1.1%, or 84 million people. Within the same year evolution, there was a 9.1% increase in internet use, or 367 million people. Meaning, 367 million more people decided to use the internet within a single year, that's about a million people per day now utilizing the internet.
The Digital United States 2019 Report offers the same type of data, but specifically for the United States. Within the US, there's a total population of 327.9 million people. For this country, there is a 95% total of the population that uses the internet, therefore 38% higher than the global population's internet use. 312.3 million people in the US use the internet!
From January 2018- January 2019, the total population within the country grew .7%, or two million more people. From the same timeline, there was a spike of 8.8% (25 million) in internet usage. Not only is basically the entire country using the internet, the report goes further into how often we use the internet and for how long.
The average daily time spent using the internet from any device that has access to it, within the US, is six hours and thirty-one minutes. 86% of the US population checks the internet every single day. 8% of people use the internet at least once every week, 5% of people use the internet at least once a month, and there's the 1% that uses the internet less than once a month.
Based on the two reports full of internet usage information, it's clear that almost every single person in the United States is connected and using the internet in some way or another. Globally, more than half of the total population is utilizing the internet. On top of that, the number of internet users are growing, as we've seen from the 2018-2019 comparison. The internet is quickly becoming apart of everyone's day to day lives, so why not utilize the platform that everyone seems to be using to benefit your business?
Author: E. Sutter
From January 2018- January 2019, the world population rose 1.1%, or 84 million people. Within the same year evolution, there was a 9.1% increase in internet use, or 367 million people. Meaning, 367 million more people decided to use the internet within a single year, that's about a million people per day now utilizing the internet.
The Digital United States 2019 Report offers the same type of data, but specifically for the United States. Within the US, there's a total population of 327.9 million people. For this country, there is a 95% total of the population that uses the internet, therefore 38% higher than the global population's internet use. 312.3 million people in the US use the internet!
From January 2018- January 2019, the total population within the country grew .7%, or two million more people. From the same timeline, there was a spike of 8.8% (25 million) in internet usage. Not only is basically the entire country using the internet, the report goes further into how often we use the internet and for how long.
The average daily time spent using the internet from any device that has access to it, within the US, is six hours and thirty-one minutes. 86% of the US population checks the internet every single day. 8% of people use the internet at least once every week, 5% of people use the internet at least once a month, and there's the 1% that uses the internet less than once a month.
Based on the two reports full of internet usage information, it's clear that almost every single person in the United States is connected and using the internet in some way or another. Globally, more than half of the total population is utilizing the internet. On top of that, the number of internet users are growing, as we've seen from the 2018-2019 comparison. The internet is quickly becoming apart of everyone's day to day lives, so why not utilize the platform that everyone seems to be using to benefit your business?
Author: E. Sutter
06/06/2019
B2B eCommerce platforms are providing the capability for businesses to place their
orders online with the same ease as they would buying from a B2C platform. With the evolution
of the digital age, industries are looking for the quickest, easiest, and most convenient ways to
get the products from their supplier and in the hands of their customers.
So what does this mean for the B2B sales representatives? Should they be worried about being outsourced to an eCommerce platform? The answer is: absolutely not. Sales representatives are still a vital part of a company's structure. However, with an eCommerce platform, their time can be used more efficiently instead of spending their time taking routine orders from existing customers.
All the way back in 2015, Forrester posted a report, titled “Death of a (B2B) Salesman," that said 93% of buyers prefer buying from an online platform rather than a salesman when they've already decided what to buy. Again, this was all the way back in 2015 and here we are, four years later in 2019. We are in the middle of the digital era. The question now is: how can salesman use their time more efficiently? Well, without having to do their routine orders anymore, they have a lot more time to focus on… well… sales. Salesman can now focus on growing the business and reaching potential customers and converting them into new clients.
A company still needs sales representatives, but they don't need them for reorders anymore, and frankly the customer doesn't want them for reorders anymore. Sales representatives are needed to spread the business and increase revenue through new clientele, yet it's hard for them to find the time to do that when they're dealing with simple reorders. A B2B eCommerce platform enables sales representatives to have the time to expand the business while simultaneously creating an easier buying process for the buyers.
Author: E. Sutter
So what does this mean for the B2B sales representatives? Should they be worried about being outsourced to an eCommerce platform? The answer is: absolutely not. Sales representatives are still a vital part of a company's structure. However, with an eCommerce platform, their time can be used more efficiently instead of spending their time taking routine orders from existing customers.
All the way back in 2015, Forrester posted a report, titled “Death of a (B2B) Salesman," that said 93% of buyers prefer buying from an online platform rather than a salesman when they've already decided what to buy. Again, this was all the way back in 2015 and here we are, four years later in 2019. We are in the middle of the digital era. The question now is: how can salesman use their time more efficiently? Well, without having to do their routine orders anymore, they have a lot more time to focus on… well… sales. Salesman can now focus on growing the business and reaching potential customers and converting them into new clients.
A company still needs sales representatives, but they don't need them for reorders anymore, and frankly the customer doesn't want them for reorders anymore. Sales representatives are needed to spread the business and increase revenue through new clientele, yet it's hard for them to find the time to do that when they're dealing with simple reorders. A B2B eCommerce platform enables sales representatives to have the time to expand the business while simultaneously creating an easier buying process for the buyers.
Author: E. Sutter
06/05/2019
According to an article, written by Peter Economy and titled "
The (Millennial)
Workplace of the Future Is Almost Here -- These 3 Things Are About to Change Big Time
,"
from Inc. it's forecasted that by next year (2020), the millennial generation is to comprise half of
the American workforce. The same article goes further and suggests that by 2025, 75% of the
global workforce will be run by millennials.
When we hear the word millennial, we picture the stereotypical generation that is glued to their phones or laptops and consistently updating their social media pages. Well, this is true. Yet, if we look at the bigger picture, this is the generation that has grown up with technology and quite literally, doesn't know how to live without it. Within the next five years, the workforce is going to be filled with the avid technology user, the innovative youth that is looking for the most convenient and easiest way to get their work done and make their company successful.
Moving into the B2B aspect of it all, according to a Demand Gen Report article, written by Klaudia Tirico and titled " Study: 73% Of Millennials Are Involved In B2B Decision-Making ," 73% of working millennials are involved in the technology purchasing process for the companies they work for, and a third of them are the sole decision makers for their business. We already know there has been a huge shift into technology, but now we're facing the realization that these avid users of technology are quickly encompassing the workforce.
It's a crucial time, now more than ever, to get ahead of the game by integrating your company into the new technological developments and all the opportunities that inevitably follow with them. Allow your company to expand and to compete with the uprising of the youth and their technological wisdom. A way to do this is to invest into a B2B eCommerce platform. That's where the world is heading. With the swarm of millennials coming to compete with your business, they're going to have the technology that your current and future customers are looking for. Provide your customers with the technology first, allow your customers to shop with the same ease of a B2C platform on your B2B platform. Enable the B2B eCommerce platform to alleviate this stress of falling behind your competitors and help your business do what's most important… grow.
Author: E. Sutter
When we hear the word millennial, we picture the stereotypical generation that is glued to their phones or laptops and consistently updating their social media pages. Well, this is true. Yet, if we look at the bigger picture, this is the generation that has grown up with technology and quite literally, doesn't know how to live without it. Within the next five years, the workforce is going to be filled with the avid technology user, the innovative youth that is looking for the most convenient and easiest way to get their work done and make their company successful.
Moving into the B2B aspect of it all, according to a Demand Gen Report article, written by Klaudia Tirico and titled " Study: 73% Of Millennials Are Involved In B2B Decision-Making ," 73% of working millennials are involved in the technology purchasing process for the companies they work for, and a third of them are the sole decision makers for their business. We already know there has been a huge shift into technology, but now we're facing the realization that these avid users of technology are quickly encompassing the workforce.
It's a crucial time, now more than ever, to get ahead of the game by integrating your company into the new technological developments and all the opportunities that inevitably follow with them. Allow your company to expand and to compete with the uprising of the youth and their technological wisdom. A way to do this is to invest into a B2B eCommerce platform. That's where the world is heading. With the swarm of millennials coming to compete with your business, they're going to have the technology that your current and future customers are looking for. Provide your customers with the technology first, allow your customers to shop with the same ease of a B2C platform on your B2B platform. Enable the B2B eCommerce platform to alleviate this stress of falling behind your competitors and help your business do what's most important… grow.
Author: E. Sutter
04/10/2018
The most important thing to strive for as an eCommerce company is better conversion rates. It's hard to compare conversion rates between two companies because of different marketability varieties. On average rate is usually around 1-2%.
So what can you improve to increase your conversion rate?
1. Make sure your product images are accurate, appealing, crisp, and clear. It's important to have different angles and zoom-able features. It's also important to be able to show consumers different colors if that's applicable.
2. How is your product copy? The information you provide for your consumers does matter. In this copy, you have the opportunity to give customers information so that they are able to justify or convince themselves to make the purchase. The copy should be concise and should answer any questions the consumer might come up with.
3. A new feature to take advantage of is product videos. Consumers might view your brand as "lagging" if you don't stay up to date with other sites.
4. Shipping is a turn off. It's hard to justify spending an extra ten dollars on a product if you can physically go to the store and buy it yourself. It's a simple question: Is this money for shipping saving me all that much time? If it's not a product they can go physically get themselves, they ask: Do I really need that? Free shipping takes that question out of the equation. Companies that offer free shipping often have higher conversion rates.
5. Don't forget about your abandon shopping carts. Follow up with email and track how well those emails do. You were so close! Don't let those shoppers get away.
So what can you improve to increase your conversion rate?
1. Make sure your product images are accurate, appealing, crisp, and clear. It's important to have different angles and zoom-able features. It's also important to be able to show consumers different colors if that's applicable.
2. How is your product copy? The information you provide for your consumers does matter. In this copy, you have the opportunity to give customers information so that they are able to justify or convince themselves to make the purchase. The copy should be concise and should answer any questions the consumer might come up with.
3. A new feature to take advantage of is product videos. Consumers might view your brand as "lagging" if you don't stay up to date with other sites.
4. Shipping is a turn off. It's hard to justify spending an extra ten dollars on a product if you can physically go to the store and buy it yourself. It's a simple question: Is this money for shipping saving me all that much time? If it's not a product they can go physically get themselves, they ask: Do I really need that? Free shipping takes that question out of the equation. Companies that offer free shipping often have higher conversion rates.
5. Don't forget about your abandon shopping carts. Follow up with email and track how well those emails do. You were so close! Don't let those shoppers get away.
04/05/2018
Google is the leading search engine in the world today. People all across the world use it to get answers to their questions with the click of a button. They are provided instant results with a variety of information, offering an immediate answer to whatever their question may be. It is without a doubt the fastest and most efficient way to obtain information. Google was first introduced to the public ten years ago. The public responded with an immediate interest in the development and existence of this type of search engine.
One of the founders of Google, Larry Page, once stated that he wanted all users of Google to be "out of Google" as quickly as possible. However, today, Page is attempting to accomplish the opposite. He is now providing more information to people in hopes that they stay within the Google browser for longer periods of time. Google now provides better search results that are more tailored and specific to the actual search completed. This demonstrates how Google is continually innovating new technology in order to satisfy their users.
One recent innovation implemented by Google is the use of mobile technology to provide easily accessible information to people on their cell phones. Currently, mobile devices account for nearly half of all Google searches. Mobile use can provide convenience and sense of accessibility to all people who want to use Google. However, mobile is not ideal for many advertisers who use the power of search engine optimization (SEO). The search results displayed over time can will gradually change due to Google's always changing search algorithms. These changes can be risky for some people who use the power of SEO in order to boost their online presence and popularity if they are not constantly adding content to their site.
Most companies that use SEO fear that constant algorithm changes in the system and core results of Google will reduce the number of people who will view their sites and pages. Failure to increase their online search can result in a lack of sales for the company. Because of the mobile changes on Google, the entire value add will be beneficial for Google only. However, Google's mobile concept will affect the larger population of people in a positive manner by providing more accurate results in a timely and more efficient way.
In general, Google's content and mobility cannot eliminate the power and efficiency of SEO. Certain changes have both positive and negative impacts to all people especially to those who use SEO in order to increase their search ranking and their online visibility. SEO is a popular online marketing technique and strategy that is hard to eliminate. The value of SEO has already proven its worth, especially in terms of boosting a site's online saturation. Changes in Google and the concept of mobility will affect SEO results. However, SEO will remain a main stay for those searching online for information because there are many companies and websites who rely on the power of their natural search rankings for traffic to their site.
One of the founders of Google, Larry Page, once stated that he wanted all users of Google to be "out of Google" as quickly as possible. However, today, Page is attempting to accomplish the opposite. He is now providing more information to people in hopes that they stay within the Google browser for longer periods of time. Google now provides better search results that are more tailored and specific to the actual search completed. This demonstrates how Google is continually innovating new technology in order to satisfy their users.
One recent innovation implemented by Google is the use of mobile technology to provide easily accessible information to people on their cell phones. Currently, mobile devices account for nearly half of all Google searches. Mobile use can provide convenience and sense of accessibility to all people who want to use Google. However, mobile is not ideal for many advertisers who use the power of search engine optimization (SEO). The search results displayed over time can will gradually change due to Google's always changing search algorithms. These changes can be risky for some people who use the power of SEO in order to boost their online presence and popularity if they are not constantly adding content to their site.
Most companies that use SEO fear that constant algorithm changes in the system and core results of Google will reduce the number of people who will view their sites and pages. Failure to increase their online search can result in a lack of sales for the company. Because of the mobile changes on Google, the entire value add will be beneficial for Google only. However, Google's mobile concept will affect the larger population of people in a positive manner by providing more accurate results in a timely and more efficient way.
In general, Google's content and mobility cannot eliminate the power and efficiency of SEO. Certain changes have both positive and negative impacts to all people especially to those who use SEO in order to increase their search ranking and their online visibility. SEO is a popular online marketing technique and strategy that is hard to eliminate. The value of SEO has already proven its worth, especially in terms of boosting a site's online saturation. Changes in Google and the concept of mobility will affect SEO results. However, SEO will remain a main stay for those searching online for information because there are many companies and websites who rely on the power of their natural search rankings for traffic to their site.
03/30/2018
As the bard said, "The times, they are a'changin'." Initially, being a niche market was great because you were it, the go-to business for something. Then other companies started disappearing, bought out, acquired being the polite term. Consumed basically defined it. What seemed be the biggest consumer was Amazon. Companies either partnered with them for promotion and delivery of their products and if they took a hit now and then with a sale, "you made it up on volume."Amazon has the warehouses, they're developing more delivery methods; they even famously discussed using drones for door step delivery. Convenient or creepy; it's up to you. Like every business though, someone is up and coming and has an idea about how to do things. Google, the search engine, email, operating system, wearable computers etc. decided they wanted to make a go at this potentially lucrative market. Google Express was born and now in limited markets you can have a very Green friendly Prius pull up and deliver products from companies like Costco, Walgreens and Whole Foods. They don't have the range of Amazon due to their headstart but with their connections into many parts of the increasingly connected digital world, they could make advances with those who either wouldn't or couldn't partner with Amazon.
That leaves you. On a digital battlefield with a major force enjoying the advantage of an early start and an up and comer jockeying for position, what is the best result for your company? There are a variety of factors of course. If geographically, you're the leader or even the sole proprietor, you can build a local base and slowly move out. Of course if your customers find out there are other providers of what they want and can get it cheaper and can look you in the eye walking down the street, you could lose that. You find yourself debating which of the two likely champions of Digital Commerce would either help you the most, or chew you up the least. This is the advantage of a business plan that takes into consideration how long you can tread water or when you should call for help. There are many pluses and minuses to a cooperative mode with a larger company. The question, as the business owner is, what is your business worth? Will you fight to be independent? Join up with a potential ally or get out while someone is willing to write you a check? The times are changing, rapidly. Be prepared and be flexible or be out of business.
That leaves you. On a digital battlefield with a major force enjoying the advantage of an early start and an up and comer jockeying for position, what is the best result for your company? There are a variety of factors of course. If geographically, you're the leader or even the sole proprietor, you can build a local base and slowly move out. Of course if your customers find out there are other providers of what they want and can get it cheaper and can look you in the eye walking down the street, you could lose that. You find yourself debating which of the two likely champions of Digital Commerce would either help you the most, or chew you up the least. This is the advantage of a business plan that takes into consideration how long you can tread water or when you should call for help. There are many pluses and minuses to a cooperative mode with a larger company. The question, as the business owner is, what is your business worth? Will you fight to be independent? Join up with a potential ally or get out while someone is willing to write you a check? The times are changing, rapidly. Be prepared and be flexible or be out of business.
03/28/2018
By 2020, it is predicted that business to business (B2B) eCommerce will completely eliminate the need for sales representatives at manufacturers, wholesalers and distributors, due to the steady rise of online ordering. These sales representatives are essentially becoming useless in the ordering process. In fact, as stated by Forrester's "Death of a (B2B) Salesman," it is predicted that roughly one million B2B sales reps will lose their jobs by 2020.
Based on this, it is nearly inevitable that all industries will embrace B2B eCommerce; it is just a matter of when. And, as industries progressively implement B2B eCommerce, the significance of sales representatives steadily declines. However, just like anything else in business, with every threat comes an opportunity. What if sales representatives were given the ability to seamlessly grant clients access to your company's products and inventory? This would give these sales representatives a purpose and allow them to make commission from the sales that result from this. To top it off, giving customers access to a personalized wholesale shopping experience would make large B2B orders easier than ever.
With DreamingCode's Commerce Platform, each customer that is able to access your inventory will have custom pricing for their specific profiles and accounts. Some customers need more from you, some need less. Regardless, authenticated accounts can simply log in to the B2B portal of the business, check the inventory to see what is available, and place their order based on the custom pricing that you set up for them. In the end, not only does this simplify the ordering process, but it helps combat the rapidly increasing number of sales reps that are losing their jobs.
Based on this, it is nearly inevitable that all industries will embrace B2B eCommerce; it is just a matter of when. And, as industries progressively implement B2B eCommerce, the significance of sales representatives steadily declines. However, just like anything else in business, with every threat comes an opportunity. What if sales representatives were given the ability to seamlessly grant clients access to your company's products and inventory? This would give these sales representatives a purpose and allow them to make commission from the sales that result from this. To top it off, giving customers access to a personalized wholesale shopping experience would make large B2B orders easier than ever.
With DreamingCode's Commerce Platform, each customer that is able to access your inventory will have custom pricing for their specific profiles and accounts. Some customers need more from you, some need less. Regardless, authenticated accounts can simply log in to the B2B portal of the business, check the inventory to see what is available, and place their order based on the custom pricing that you set up for them. In the end, not only does this simplify the ordering process, but it helps combat the rapidly increasing number of sales reps that are losing their jobs.
03/23/2018
Many studies have shown the rise of B2B marketers adopting mobile marketing over the past year. Now, B2B marketers have finally gone all in.
Over the last year US mobile ad spending has risen 77.3%.
"Only a few years ago, mobile's impact was measured by its function as a basic phone, and now it is impossible to envision a world without smartphones and tablets," said Greg Stuart, CEO of the Mobile Marketing Association. "No other media will evolve at this pace, with unforeseen opportunities to reimagine the user experience."
Expenditures include media buys, CRM, internal support, and measurement services.
Along with the vast amount of smartphone users, The Financial Times found that 49% of global business executives say that tablets are replacing computers.
Another study by Constant Contact found 66.0% of small-business owners now use mobile devices for business purposes.
According to B2B Online, marketers have also begun to use mobile marketing as lead generation for target audiences.
If you're business hasn't hopped aboard the mobile marketing train yet, it might be time.
Over the last year US mobile ad spending has risen 77.3%.
"Only a few years ago, mobile's impact was measured by its function as a basic phone, and now it is impossible to envision a world without smartphones and tablets," said Greg Stuart, CEO of the Mobile Marketing Association. "No other media will evolve at this pace, with unforeseen opportunities to reimagine the user experience."
Expenditures include media buys, CRM, internal support, and measurement services.
Along with the vast amount of smartphone users, The Financial Times found that 49% of global business executives say that tablets are replacing computers.
Another study by Constant Contact found 66.0% of small-business owners now use mobile devices for business purposes.
According to B2B Online, marketers have also begun to use mobile marketing as lead generation for target audiences.
If you're business hasn't hopped aboard the mobile marketing train yet, it might be time.
03/16/2018
According to Nielson, 92% of consumers are influenced to purchase based on a friend or relative, someone they trust. As the single most effective marketing tool, many companies attempt to put it at the center of their marketing mix, while others don't know where to start generating the buzz.
Businesses try to control the messages that are being spread to word of mouth through advertising, public relations, and their customer service practices.
For Business-to-Business companies, the best way to utilize effective WOM is by effectively managing relationships with prominent clients, big talkers online, and small business owners in your community.
Word of Mouth is effective when these talkers have something to say or share about your company. WOM campaigns are successful when they offer ways to get involved with your brand.
A few examples would be:
Getting businesses to talk about your business usually starts with current clients and extended by getting involved with like industries on blogs, forums, and social media. Currently the Internet provides the largest opportunity for effective WOM marketing that wasn't available until the past decade.
This old school style of marketing shouldn't be forgotten. In fact, it should be the purpose of all of your marketing efforts.
Businesses try to control the messages that are being spread to word of mouth through advertising, public relations, and their customer service practices.
For Business-to-Business companies, the best way to utilize effective WOM is by effectively managing relationships with prominent clients, big talkers online, and small business owners in your community.
Word of Mouth is effective when these talkers have something to say or share about your company. WOM campaigns are successful when they offer ways to get involved with your brand.
A few examples would be:
- Guerilla marketing
- Special web sites – all online efforts should direct customers to the company web site for immediate action and/or lead generation
- Social Networking
- Search Engine Optimization (SEO) and Marketing (SEM)
- Cause marketing
- Viral email campaigns
- Online forums
- Podcasts and webinars
Getting businesses to talk about your business usually starts with current clients and extended by getting involved with like industries on blogs, forums, and social media. Currently the Internet provides the largest opportunity for effective WOM marketing that wasn't available until the past decade.
This old school style of marketing shouldn't be forgotten. In fact, it should be the purpose of all of your marketing efforts.
