Customer Support
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12/13/2022
Returns management is an essential process for any eCommerce business. It manages customer returns, including receiving, processing, and repackaging products for resale. As eCommerce continues to grow, returns have become an increasingly important part of the logistics process for retailers. The average eCommerce return rate hovers around 20-30%, and according to a survey by Pitney Bowes, the cost of online returns can be as high as 21% of order value.
For online merchants, returns management involves finding cost-effective ways to manage the process while providing a stress-free experience for customers. To help manage returns, retailers are turning to technology solutions that can improve the returns process. These solutions can help retailers reduce the cost of returns, improve customer satisfaction, and create a better overall shopping experience.
Technology solutions for returns management include SaaS solutions that allow customers to quickly initiate returns and track the status of their returns, third-party vendors who manage the process end to end, and analytical tools that provide insights into customer behavior and help retailers prevent returns before they happen. By using technology solutions to streamline the returns process and gain insights into customer behavior, retailers can turn returns management into an opportunity to improve their bottom line.
Data on why returns happen is important
Returns are an inevitable part of eCommerce, but with a sound returns management strategy, you can design a pre-purchase and post-purchase process that will maximize the economic potential of returns.
Online merchants need to understand why people are returning products, such as if they purchased with the intent to return, the product didn't fit or work as expected, the product didn't match the description, they're returning a gift, and more. Returns management provides insights into customer behavior, allowing brands to understand their needs and preferences better. With this data, brands can create a personalized shopping experience that encourages customers to purchase items they will keep. Data can also recognize fraudulent activities and implement measures to protect your business.
Returns management gives you the power to make informed decisions that will positively impact your business. By leveraging data insights to design an optimal pre-purchase and post-purchase process, you can ensure customers have the best shopping experience while maximizing the economic potential of returns.
Building a solid returns strategy
Understanding the reasons behind returns is integral to building a proactive strategy focused on improving the pre-purchase and post-purchase processes. Brands can target online experience updates that prevent and simplify returns.
Here are two strategies that brands can implement to reduce returns:
Pre-Order Support: Product descriptions should be updated to include more missing detail and a symptom of returns for that product. Additionally, having helpful sizing charts and featured product reviews can help customers make informed decisions before they buy. Offering free and straightforward returns is also an excellent policy to have in place.
Post-Order Support: A live chat or a simplified customer support system is essential. Merchants should also consider offering alternative products to customers if their original choice needs to be revised. Live chat can be an excellent opportunity to engage customers to turn returns into opportunities for loyalty and upselling.
These recommendations are relatively simple to implement but will demonstrate to customers that an online brand is committed to their satisfaction. These updates can help build loyalty and excellent word-of-mouth referrals.
Conclusion:
Brands should use data on why people are returning products to improve the pre and post-purchase experience. This data should be analyzed regularly to improve and continuously improve the online experience for your customers. Dreaming Code can provide strategy and product solutions that can help guide you through the solution's selection, implementation, and ongoing management. Feel free to contact us to set up a consultation with us today.
To learn more about how we can help your business, schedule an appointment with one of our solution experts today.
To learn more about the Dreaming code eCommerce platform visit: https://dreamingcode.com.
12/09/2022
E-commerce is a catalyst for growing a business, and Dreaming Code is a leader in helping businesses make digital transformations. As online merchants seek to grow by delivering great digital experiences, a solution must have key features to deliver personalized customer experiences, support flexible inventory and order management, and solid financial integration.
Customers want personalization, transparency, and the ability to move seamlessly between channels to buy. The benefits of the Dreaming Code solution are increased revenue, increased customer loyalty, and increased share of wallet. Here is a quick view of the key features of why customers choose our platform.
Personalized Catalogs
When deploying a B2B business, online merchants must deliver great experiences for direct buyers, resellers, and your internal sales team. Dreaming Code has prebuilt user experiences for all of these types of buyers, supports personalized catalogs, and enables dynamic pricing to allow customers to order easily and accurately. This is important because if buyers cannot access a product catalog based on their business terms and the correct pricing, they will not trust or use the digital system. This can impact buyers' confidence in the merchant and result in them not continuing to order from the system. Conversely, merchants can reduce the time and cost to get sales from the buyers and use that to focus on new growth strategies.
Inventory and Order Management
Dreaming Code's flexible inventory and order management system helps online merchants manage their product catalogs, pricing, and availability in a more accurate and streamlined manner. With this feature, they can create a B2B storefront tailored to their buyers and offer tiered pricing for preferred customers. The system also allows for simplified SKU management for online stores that carry a large number of items. This feature ultimately provides customers with accurate catalogs, real-time pricing, and up-to-date availability. The delivery of a more personalized experience instills confidence in customers that they are getting the right product, at the correct price, and available when they need it.
ERP Integration
ERP Integration can be a vital component of a successful eCommerce business. Using an ERP agnostic platform, merchants can reduce the burden of disconnected systems. This lack of integration leads to system slowdowns, poor performance, and other errors that can impact the customer experience. With cloud-based, API-first eCommerce solutions like Dreaming Code, integration is flexible and cost-effective so in-house teams have more time to focus on critical business tasks instead of getting tied up with daily system maintenance.
Conclusion
When selecting a B2B eCommerce platform, businesses need to ensure that the solution can scale with their growth. Dreaming Code has the experience and expertise to help merchants grow their eCommerce operations and maximize sales. With a personalized experience, flexible order and inventory management, and an ERP agnostic platform, businesses can focus on scaling their business. Schedule a 30 min assessment with our solution experts to learn how Dreaming Code can help your business grow!
To learn more about how we can help your business, schedule an appointment with one of our solution experts today.
To learn more about the Dreaming code eCommerce platform visit: https://dreamingcode.com.
12/06/2022
Sales & Marketing
The Dreaming Code B2C eCommerce platform enables businesses to grow using eCommerce, selling directly to consumers. Our managed platform allows owners to focus on connecting with consumers, and the Dreaming Code platform and team handle all the design, technology management, hosting, and ongoing site maintenance.
Several critical features distinguish well-designed and deployed B2C eCommerce solutions.
- Personalized experiences are essential, as customers want to feel like they're dealing with a company that cares about them as an individual.
- Social and mobile technologies are also necessary, as customers increasingly use these channels to find and research products.
- Finally, 24/7 customer support is necessary, as customers never know when they'll need assistance.
Personalized experiences matter
Consumers expect personalized experiences when it comes to eCommerce. With Dreaming Code, merchants can deliver beautiful, responsive web pages that will work on any device. This feature gives customers a great experience, regardless of their device. If customers can view a product image on their mobile device, they will likely continue the purchase. With Dreaming Code, merchants can create an excellent experience for their customers, which will keep them returning for more. The future wave of personalization in eCommerce will be the need to know your customer and curate experiences based on that information.
Social media and mobile technologies for reach and reputation
The Dreaming Code B2C eCommerce platform connects to the most popular social media platforms, including Facebook, Twitter, and TikTok. These platforms leverage influencers who have large followings to promote different products. They can give a brand reach to billions of consumers and generate massive demand for a product if its followers love it. A connection between eCommerce and social media platforms allows a single place for product descriptions, digital assets, and content to be optimized for mobile. Since social media is a must in B2C eCommerce, the Dreaming Code platform offers a very low-cost way to reach billions of consumers rapidly.
Always-on customer support builds trust
Customer support is vital for both online and brick-and-mortar businesses. Consumers often are demanding and expect instantaneous access to support and help. Features include appointment scheduling, live or assisted chat, and customer knowledge bases.
Automating customer engagement can help to improve customer satisfaction by providing instant access to support and help. More prominent brands have created this expectation, but smaller, more agile brands can offer the same or better service. The viral nature of responsive service can help build loyalty and new customers. For eCommerce stores, these modern and automated customer engagement solutions often lower the overall cost to serve, as it frees up staff to do other tasks and has 24/7 availability.
Conclusion
The key benefits of identifying a B2C eCommerce platform are personalization, leveraging the power of social media, and providing exceptional customer service. These three factors create user value and allow brands to focus on their consumers rather than technology. To learn how Dreaming Code can help scale your eCommerce business, schedule a 30-minute assessment with our solution experts.
To learn more about how we can help your business, schedule an appointment with one of our solution experts today.
To learn more about the Dreaming Code eCommerce platform visit: http://dreamingcode.com.
12/02/2022
The Dreaming Code Digital Experience Platform (DXP) allows businesses that don't need eCommerce still to have an impactful digital presence for engaging customers. Companies like medical offices, engineering firms, and others that don't have physical goods need a website to showcase their expertise and capability to embrace the digital age. The platform is a software as a Service (SaaS) and managed, meaning that it handles all of the site's design, technology management, hosting, and maintenance. It allows companies to focus on their business, not constructing and managing website technology.
Important features needed in a DXP include the ability to deliver personalized customer experiences, enable search engine optimization to help find new customers, and make it easy to update new content. The platform also automates customer engagement, allowing companies to connect more meaningfully with their prospects and customers.
Easy to manage and add new content
Dreaming Code has an easy-to-use feature that makes adding and managing website content straightforward. The platform already has simplified website page templates to help provide a robust framework for website structure and make it easy to add text, visual content, and brand design to the website. Content is essential as it is indexed by search engines so that people looking for information about a service or topic get pointed to the digital site.
Dreaming Code offers a content management system (CMS) that stores and manages all web content. It makes it easy to update and add new content ensuring the site is always fresh and engaging. Meaningful content to engage visitors helps them convert. When they connect, they now represent a potential customer and a source of revenue to grow your business. Dreaming Code offers content generation as an add-on to its platform.
Make it easy for customers to find you
The Dreaming Code platform offers a suite of features that make it easy for businesses to connect with new customers and global markets. Search technology has changed the way people seek information. One application of search is SEO, which helps companies optimize their website content and visibility in search engines. It makes it easy for potential customers to find your business and learn more about your products and services. SEO can significantly impact a brand's reach and connect with new potential customers. Dreaming Code has several included and add-on services that aid in getting your website optimized for search engines.
Simplify and automate your engagement
The Dreaming Code platform offers a range of features that make it easy for customers to connect with your company. These applications include appointment scheduling, social media, live chat, and 24/7 customer access.
When visitors want to speak to the company, they can easily connect on various channels available on the website. This feature is accessible through the site, which often means companies no longer need telephones or office hours. The benefits are that it makes the company look responsive and offers the visitor immediate access to resolve questions. It helps visitors with buying intent get 24/7 and direct access to resolve their inquiries.
Conclusion
Building a robust digital experience is vital for any brand, even if you are not directly selling products and services online. By deploying a DXP, companies can connect with their customers online, engage new markets through search, and educate visitors with great content. The right DXP partner and using a managed SaaS platform means brands can focus on running their business rather than technology. Schedule a 30 min assessment with our solution experts to learn how Dreaming Code can scale your eCommerce business.
To learn more about how we can help your business, schedule an appointment with one of our solution experts today.
To learn more about the Dreaming Code eCommerce platform visit: httsp://dreamingcode.com.
05/09/2016
New studies have shown a jump in strong users of B2B eCommerce from 2012's 25% to 31% this year. It is estimated that in 2014, 40% of B2B marketers will be committed to eCommerce.
However, there are still 15% avoiding e-commerce altogether.
So, why the growth? Almost half of the B2B marketers said that they really didn't have another choice because of constraints put on the marketing departments. Marketers also indicated that an eCommerce platform is imperative to reach new buyers and leads.
Other marketing plans for B2B companies include social media, B2B networks, industry directories, and e-marketplaces like BuyZone.
The last trend that was mentioned in "The Emerging Role of B2B E-commerce" is user portals. Portals provide an easy way for returning customers to log in and manage their orders, place new orders, view bids or quotes, and manage billing. For companies that are offering services rather than products, this can be a beneficial way to offer a great user experience that is hassle-free for customers.
However, there are still 15% avoiding e-commerce altogether.
So, why the growth? Almost half of the B2B marketers said that they really didn't have another choice because of constraints put on the marketing departments. Marketers also indicated that an eCommerce platform is imperative to reach new buyers and leads.
Other marketing plans for B2B companies include social media, B2B networks, industry directories, and e-marketplaces like BuyZone.
The last trend that was mentioned in "The Emerging Role of B2B E-commerce" is user portals. Portals provide an easy way for returning customers to log in and manage their orders, place new orders, view bids or quotes, and manage billing. For companies that are offering services rather than products, this can be a beneficial way to offer a great user experience that is hassle-free for customers.
12/31/1969
With new technology and evolving ways for customers to buy products, manufacturers are now turning towards eCommerce as a way to expand their business. Having a B2B online platform enables these manufacturers to offer an easier way for their customers to buy their products. In an article by Digital Commerce 360, they pulled numbers from a Salesforce.com Inc. survey that highlighted the emergence of manufacturers online.
Within the survey, 400 corporate purchasing managers and manufacturers were questioned on their current B2B eCommerce platforms and potential future endeavors to the online realm. Currently, 89% of product makers cited eCommerce an essential driver of business growth, proving that an eCommerce site is deemed as extremely valuable to the businesses that currently utilize the online platform.
The same survey states that 88% of manufacturers anticipate offering more products online within the next five years. Within the next four years, manufacturers are looking to spend $2.4 billion on new B2B eCommerce platforms. According to the numbers, a B2B eCommerce platform is extremely significant for manufacturers within these next upcoming years.
B2B online platforms are changing the way that businesses buy from other businesses, but for the better. Manufacturers have noticed the B2B eCommerce trend and are on their way to conquer the market.
Within the survey, 400 corporate purchasing managers and manufacturers were questioned on their current B2B eCommerce platforms and potential future endeavors to the online realm. Currently, 89% of product makers cited eCommerce an essential driver of business growth, proving that an eCommerce site is deemed as extremely valuable to the businesses that currently utilize the online platform.
The same survey states that 88% of manufacturers anticipate offering more products online within the next five years. Within the next four years, manufacturers are looking to spend $2.4 billion on new B2B eCommerce platforms. According to the numbers, a B2B eCommerce platform is extremely significant for manufacturers within these next upcoming years.
B2B online platforms are changing the way that businesses buy from other businesses, but for the better. Manufacturers have noticed the B2B eCommerce trend and are on their way to conquer the market.
